We are the brand design leader in China.

We are dedicated listeners with deep understanding of our client’s vision & issues.
We discover core values, develop strategic solutions & design compelling identities.
We make corporate & product names uniquely vivid in the mind of your audience.
We have an unmatched skill & capabilities in implementing consistently, complex branding programs in difficult environment to generate brand clarity & resonance.
We are your “brand angel” in China. We design, cultivate & protect your brand every step of the way in complete integrity.

Mr Chen Dan graduated from The Central Academy of Arts & Design of Beijing and has ten years of teaching experiences in visual communication at the North West Institute of Light Industry. He founded Bang in 1993.
While creating many major design works of all kind with his team, he has for the past ten years concentrated on growing Bang into a visual brand design specialist. His aim remain “to develop Bang into a strategic brand design consultancy with the largest scale of capabilities, the richest culture and the most experiences”. A goal he is gradually achieving everyday.

  Selection of major corporate logos Mr Dan has designed:

China Telecom, China Netcom, China Railcom, Qsinghua Tongfang, CCTV Economic Half Hour, Bank of Beijing, Xiamen International Exhibition Center, Beijing Municipal Local Tax Bureau, Amoi Electric.

  Major awards:

Golden award for best China brand in 2003 and 2006, Color Design award from China Graphic Design Association in 2006, Star award for the best design at the national China art & Design contest 2005, Star award of Merit at the national China art & Design contest 2004, the Chinese brand image design award at the China international art & design fair 2004, golden award for Chinese cultural relics protection\'s logo and golden brand for best Chinese brands in 2004.
  Over the years, Mr Chen Dan has developed a unique "poetic corporate philosophy" for himself and his company with impromptu haiku placed sometime on doors, walls and corners of our workplace such as "Love you hardworking colleague as you love yourself", "We must be accustomed to work with smarter people than ourselves" and "Brand is relation, brand is standard, brand is value, brand is authority, brand is territory".

Size+Quality

We are large & growing (the largest brand design company in China). We are rich in capabilities, experiences, achievements & awards. Despite our continuous expansion, we do not compromise on quality & our capacity of agility.

Expertise+Focus

We are all about identity design & brand strategy. This is what we do & keep doing with an unshakable passion.

Pragmatism+Integrity

We simplify & clarify. We are designers with a business mind. We provide meaningful & effective design solutions while nurturing creativity among our staff. We do it with honesty & consistency to deliver beyond the highest expectations of our clients.

Strategic+Tactical

Our clients are our partners. They are business experts with clear business objectives. We are the design experts providing solid strategic & tactical solutions to achieve their objectives.

Efficient+Effective

With a staffs of more than 200 talented individuals in Beijing & Shanghai, a network of designers across China & a network of partners across North America, Japan & Europe we have the expertise, the resources & the logistic to handle all kind of projects with equal level of attention & dedication.

Give us a call (+86(0)10-6765-9778) to visit our headquarter if you are in Beijing. We would be happy to give you a tour. (Contact & Map Information)

1. Brand Strategy in China

Bang’s consultants have developed several market tested, approaches & systems. Many brands designed & developed by us are now considered “cultural icons” of the Chinese market (Bank of Beijing, China Telecom, Hueyuan, etc.). No one else knows better the Chinese brandscape than us, because we have, for the most part, be instrumental in creating it. Open a Chinese newspaper, see a billboard on the street of Beijing, Check some products in a supermarket anywhere in China, chances are, the name or the logo you see has been designed & created by us. A logo or a name did not get there all by itself. Our expert strategic programs made that happen.

2. Chinese Naming

Having a memorable, meaningful & easily pronounceable name is major brand asset. In China it is a necessity. This is why most branding strategies often start with naming as the number one priority. A foreign name adapted into Chinese takes the art of naming into another stratospheric level of complexities. Each Chinese characters de-multiply the possibilities of meaning & references. Our Chinese naming team integrated in our creative team have accumulated a unique expertise & experience no-one else can match (Yeale, Amoi, Doeasy, Mapoo, Yashily, etc). Our thorough & extensive process will provide you with the best possible research report including detailed & clear commentaries on how each names would be perceived by various type of audiences. We are pro-actively pre-select only names that have the best chance to be registered in China. Once the name has been selected, we can introduce you to effective English speaking law offices specialized in name registration & protection in China.

3. Logo Design

While we consider a logo to be one important element of a brand, the Chinese public tend to know us mostly from that angle because so many of our logos are now the symbol of so many major Chinese corporations. Our logo design reputation is probably well deserved & we appreciate each award we have received for it. Our logos are effective because there are much more than beautiful colors & elegant shape behind them. They always have an emotional meaning which resonate deeply in the heart of a Chinese audience. They have sometime universal appeal (The Chinese Opera Theater, CECIC,Xiamen International Conference & Exhibition Center), almost magic in how they encapsulate so many dimensions of an identity. When we present different prototype of logos, we show you how the logo will “live” in various environment. Final selection becomes vividly clear.

4. Visual Identity System

Bang is the only company in China with a dedicated visual identity development team. More than 100 individuals work simultaneously on creating detailed, accurate & powerful documents, both online & offline, to achieve complete brand consistency across all large scale communication media & medium of complex corporations such as Comac, China Business Journal, China Mobile or Bank of Beijing. We place great emphasis on clarity & easy to follow guidelines helping the entire managerial process. Each guideline sections are developed under a rigorous design, research & testing checklist we call the “Bang’s depth”. Ergonomics, habits & behaviors are extensively tested. Smooth implementation is the goal. We work with world-leading suppliers to achieve this goal.

5. Signage Systems

In 2007, Bang won the bid for developing the signage system of the new CCTV headquarter designed by architect Rem Koolhas. Bang has developed a great reputation in this particular expertise. Our signage team include environmental architects, 3D designers with lighting design simulation expertise & guidance planners. Using the Visual Identity System as a base we design a flawless & coherent brand experience treating the entire space as a whole instead of considering each partition separately. The audience literally “walks” the spatial brand story developing in front of them.

6. Online Brand Presence & Online Brand guidelines

Using similar approaches familiar in the real world to maintain brand consistency we strive to apply such principles in the virtual world. User-oriented interface, clarity, logic, harmony & an enormous effort to reduce steps in accessing information are the backbone of our approach in creating a valuable online brand experience. (damdam.com)

To help maintain & manage brand attributes on a daily basis, Bang provide our clients with a turnkey proprietary Online Brand Management System application.

7. Advertising & PR

Our department “BangMedia” is a powerful creative & trend literate team capable to plan, design, promote & implement print ads, packaging & promotional events to successfully launch new brands across Chinese popular media. This capability is unique among brand design agencies in China. We also have exclusive relationship with some of the most popular business magazines & newspaper (China Business Journal & 21st Century Herald) as well as mobile phone content providers in China (China Telecom) for the privilege to have created their brand image & developed their visual identity systems.