Background
The club was founded by the Beijing Golden Sand Sports Development Center, under the direction of senior golf experts with an already rich golf course design experiences and high level of managerial skills.

Challenges
The visual identity had to signify unmistakably that Golden King was about golf without being overly illustrative while satisfying the aesthetic expectations of high-end consumers.

Solution plan
The combination of the letter “G”and”O” became the symbol of the logo. We used blue and black colors to bring out a concise and dignified impression referring elegantly to a sense of luxury lifestyle. After completing the logo, we helped the club to complete the VI guidelines and promote effectively the new brand image in the media.