Background
Early 2006, the new CCTV building headquarters designed by the famous master architect Rem Koolhas started construction in Beijing. CCTV sent an open bid inviting many noted international design companies to create a more global corporate brand image of itself. Raising to this opportunity, Bang began a first series of presentation with the media giant and successfully earn its favor by winning the bid.

Challenges:
Beyond the creation of the green courtyard, Many design aspect were about clarifiying complex administrative infrastructures, preserving brand coherence associated with architectural features. With such monumental project, high expertise in architectural blueprint, decorative material and lighting design is essential. Bang had to partner with multiple world-class architectural design offices and CCTV leadership to allow a smooth implementation.

Solution
After more than a years of cooperation and planning with CCTV and with the Holland metropolis architectural office, Bang found itself in the middle of its first major engineering project.  In 2 years we have accumulated a unique set of experiences in architectural engineering, applied materials and large scale project management, making us the uncontested leader in brand implementation.