China CNR Corporation Limited (CNR) is the result of a merger between China Northern Locomotive and Rolling Stock Industry Group Corporation in June 2008. Controlled by the State-owned Assets Supervision and Administration Commission of the State Council, CNR is a leading provider of commuter trains & freight trains in China.

CNR has a registered capital of 8.16 billions yuan, with its HQ in Beijing. up to the end of 2006, it had a total capital value of 30 billions, composed of 14 billions exclusively invested enterprises, 9 holding companies and 4 partner public companies, with a total staff number reaching more than 100.000 people.

CNR’s business includes the design, manufacturing, refurbishment and overhaul maintenance of electric trains, diesel locomotives, passenger coaches, freight wagons, electric/diesel units and traction engines. Their passenger coaches in major cities dominate by more than half of the domestic market shares, exporting to 300 Chinese regions & territories.

Bang designed the new corporate identity of CNR. We only kept the acronym CNR as a brand name, favoring easy spelling & memorability while facilitating international promotional effort. The typeface is sharp & steady, conveying a sense of integrity, dynamism & responsibility. 3 letters closely linked are written without space to embody the cohesiveness of the group. The arrow shape inspire vigor, ambition, and vision of the company.

The smart design of the letter ”R”, integrating the shape of a red arrow, encapsulate the “name + visual touch point” of brand VI system, allowing various declinations of the shape across communication tools.

The deep blue as the main color, represents a serious, reasonable & secure brand perception while the contrasting red imply passion and vitality.