Background
CECIC is the only state-owned companies specialized in energy conservation and environmentally friendly industry. It involves: municipal water treatment, renewable energy technologies, new construction materials, energy conservation and emission reduction technology and services, energy-saving evaluation and environmentally friendly equipments.

Challenges
Due to the number of new CECIC activities, the original VI became outdated to act as the embodiment of this company role and vision. Bang, after a series of researches, outlined a new potential corporate image for this major actor of energy conservation specialist.

Solution
Bang provides a series of services, including a new logo design, a comprehensive VI system, a corporate website design, the corporate image brochure and many other PR instruments. Bang provided VI training and analysis to its CECIC subsidiaries to guarantee a coherent deployement across all communication channels, increasing brand value in the process.

Effects
By designing and cultivating a new brand image matching the company’s persona and current industrial development, upgraded the perception, not only CECIC corporate image but the entire industry\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s perception in China as well.