The Daming Palace Historical Heritage Park NarrowEnlarge
In China we have this saying:
if you want to see the past 10 years\' history, go to Shenzhen
If you want to see the past 100 years’ history, go to Shanghai,
If you want to see the past 1000 years’ history, go to Beijing.
If you want to see the past 3000 years’ history, go to Xi’an.
Tang dynasty is a concentrated of Xi’an culture. The Daming palace is the epitome of this culture in its uniqueness through architecture and aesthetic.
The logo outlines the silhouette of the endless Daming palace tops, which are the landmark of that period and a unique testimony of the ancestral Chinese culture in its magnificience, elegance. Its presence spell the authority of the Tang dynasty
Uniqueness of the time
The Xi\'an of the Tang Dynasty was like New York in the past century. It was not only about spectacular architecture and technological prowess, but also who had the best ideas at that time. The logo is like giant welcoming arms to guests from the entire world, an embodiment of the tolerance, inclusiveness of the eastern past. Roofs are also like silk sheets floating in a time channel, telling us tales from that past, resonating in our heart.
Uniqueness of the symbolism
The Daming Palace is the spiritual home of all Chinese descendants.
Tang costume, Tang streets, Tang dynasty are all about the complex reminiscences each Chinese carry with them. It is a Chinese "Mecca”. The logo uses a minimalist design to signify “the city of god” described in legends, calm unaffected, emitting a supernatural aura.
It remain a landmark of human culture. The gray tones is like a stern verb of dominance from the old Chinese empire. The mosaics of color reflect the identity of the Daming Palace and the link between modern and old civilizations, a cross-culture of human development.
the previous case:Cofco
the next case:Zotye Holding Group




