Brand design

We tailored this logo under the requirement of Beijing Xindie group for the 12 girls band.

The image of waving braided hair representing female beauty. The fan shape composed of 12 parts, gives a sense of musical rhythm. Braided hair is also a symbol of Chinese eastern music combined with western music. The composition reflect the band’s concept, using traditional Chinese instruments to play both traditional Chinese and western music.

Artful conception
The 12 segments of the fan, not only represent Chinese culture, but also symbolize the 12 different players folding & matching the shape of each other becoming a complete unit.

The twelve girls band is one of the earliest group to cultivate a brand image in China. In introducing the new logo, the band started to develop a unique identity throughout stage visual effects, costumes and playing style.

The logo leverage the depth of Chinese traditional culture, with clear, clean and pure avant-garde aesthetic.