Background
Beijing Huiyuan Beverage and Food Group Co., Ltd. was founded in 1992. It is the largest Chinese producer of fruit and vegetable juices.

To date, Huiyuan has built over more than 30 modern plants all over the country. A network of over 4 million square meters of orchards growing fine-quality fruits & vegetables. A major nationwide distribution service network has been established. A model of efficiency & safety in the food processing industry.

On February 23 of 2007, China Huiyuan Juice Group Limited was successfully listed on the main Board of the Hong Kong Stock Exchange, with an increase of stock price by 66% at introduction. The same year saw the 15th  anniversary of the company and used the opportunity to conduct a complete overall regulation of their Visual identity system.

Bang tailored a new VI system, creating a uniformed style in terms of composition, typeface, color, office system and package system. After approval by Huiyuan’s leadership, the project became a center piece for many new future cooperations with Bang.

Huiyuan name has now grown into the undisputed leading brand among China’s beverage industry. The Group has won several honors and brand related awards, such as “China Most Famous Trademark”, “China Most Famous Product” and “Exemption from Products Quality Inspection”. More than 500 kinds of products have been developed and produced during the past 15 years. According to the latest data from AC Nielson, Huiyuan Juice has taken 46% of the pure juice market shares, and 39.8% of the nectar market shares. Huiyuan’s juice concentrates, purees and juice derived products have been exported to over 30 countries and territories, including USA, Japan and Australia.